The primary role of the Communications Manager is to lead, develop and implement an all-encompassing communications, education, marketing and public relations strategy that conveys the organization’s strategic plan, mission, vision and objectives. The incumbent in this position will be responsible for promoting Toho Water Authority using informative content, press releases, and media opportunities to share our organization’s message. The Communication Manager will develop and oversee the Toho Water Authority organizational communication strategy and provide guidance to develop and execute ongoing culture, branding, and marketing plans. The Communication Manager supervises two positions, Communication Specialist and the Public Information Officer and works collaboratively to accomplish this task. The Communication Manager will be expected to effectively connect with all stakeholders, including rate paying customers, employees, prospective employees, business partners, community agencies, and media partners. This position reports directly to the Executive Director.
The Communications Manager will lead development, refinement and implementation of:
Programs to maintain favorable public perceptions of the organizations accomplishments, agenda and overall responsibility to internal and external customers;
An organizational wide communication strategy for marketing and dissemination of information about the organization including but not limited to organizational interest and objectives;
Strategic planning for promotion and dissemination of organizational communications and marketing content;
The strategic initiative to create a differentiated brand;
Education materials that convey the organization’s priorities, products, services, and role in the community;
High-quality, informative, and engaging press releases, press kits, and related materials;
A multi-year comprehensive marketing, public relations and communications strategic plan;
Short and long-term goals and objectives that align with the organizations strategic plan, mission, vision and objectives;
A social media strategy to grow and enhance the organization’s brand and social media presence, and increase and optimize traffic to the organizations website through social media channels;
Presentations, articles, reports, and information supporting communications efforts;
New and enhanced existing weekly, monthly, quarterly, and annual marketing tools including but not limited to the Pipeline Newsletter, Press Releases, Webpage, Strategic Plan, and more; and
Consistent and comprehensive approaches to media interactions, including policy and procedures, methods for preparation, tracking and monitoring of all interactions with the media, while maintaining a strong relationship with the media to garner fair and balance coverage.
In executing these responsibilities, the Communications Manager will:
Build relationships across all stakeholder groups;
Conduct market research, as needed;
Employ a variety of methods, tools and best practices in support of promoting a positive image of the organization as well as assessing internal and external perceptions;
Brainstorm and collaborate with teams for new ideas and strategies; and
Work with PIO and Communication Specialist to coordinate budgets, deadlines, objectives, and schedules.
Conduct media interviews and prepare media responses as needed including during absence of the PIO.
Bachelor’s degree in Communications, Marketing, Journalism, Business or related field.
Minimum of five years’ experience in one or a combination of the following; administrative support management, project management, communications, public relations, or strategic planning.
Minimum of 2 or more years’ experience developing, executing, and managing marketing strategies, communication strategies, or both.
Must possess and maintain a valid State of Florida Class E Driver’s License.
About Toho Water Authority
Established in October 2003 by a special act of the Florida legislature, Toho Water Authority (TWA) is the largest provider of water, wastewater and reclaimed water services in Osceola County. Toho currently serves over 100,000 customers in Kissimmee, Poinciana and unincorporated areas of Osceola County. Toho owns and operates 13 water plants and 8 wastewater plants. With a 300+ person workforce, Toho treats and distributes approximately 37.5 million gallons of potable water and reclaims 27 million gallons of wastewater each day. Toho is governed by a five-member board of supervisors responsible for approving all its operating policies and its $124 million operating budget. Toho was established for the sole purpose of providing regional stewardship over water resources in Osceola County.