The Marketing group within the U. of Chile's Industrial Engineering Department is comprised of scholars who graduated from top doctoral programs in the U.S. and who have published in the most prestigious marketing journals in recent years including Marketing Science, Journal of Marketing Research, Management Science and Quantitative Marketing and Economics.
Because our faculty are affiliated to the University of Chile’s Industrial Engineering Department, we regularly interact with scholars from other relevant disciplines such as operations management, data science and industrial organization.
Our group has close ties with Chilean companies and the public sector, which provides opportunities for our faculty to lead research projects with both scientific and applied impact. One of the leading areas of application is retailing, analyzing issues related to pricing, promotional campaigns, customer service, omnichannel retailing, product design and customer relationship management. Our group is also interested in the implications of marketing for consumer welfare in financial decision-making, nutritional choices, and sustainable consumption.
Recently, our faculty have been invol...ved in a number of projects related to COVID19, such as estimating the effectiveness of lockdown policies, forecasting ICU occupation, pool testing and making recommendations for planning election processes and changing transportation demand.
Finally, prior to the COVID19 pandemic, we hosted several international research workshops (sponsored by ISCI) which attract top scholars in marketing and operations management from the US, Europe and South America. Please visit the Workshops tab to learn more about these events and the Faculty tab to learn more about our researchers.